5-minutes of tips on Google’s “Helpful Content” Algorithm Update, announced on 8/18/2022 is buckling down even further de-ranking content that is created for the search engine specifically vs. for people-first. The update will start to roll out week of 8/22/2022. This video will help you prepare.

Wil Reynolds, Founder and CEO of Seer Interactive, shows you 8 ways to figure out if your content is disappointing your users.

Wil also chatted with Google about their Helpful Content release. You can check out his thoughts and predictions here:
https://www.seerinteractive.com/blog/helpful-content-google-algorithm-update/

If you want to see Wil’s full MozCon presentation, you’ll have to buy the video bundle here:
https://moz.com/mozcon/register

There’s no guarantees with a Google Algorithm Update – but I’m sharing my predictions, and a few ways to improve your content, to be less susceptible to future content quality algorithm updates.

Helpful Content Algorithm Rumors abound that website owners are starting down the barrel of a loaded gun and are about to loose their income and revenue due organic search traffic loss. #shorts

NFGSeo discuss the upcoming Helpful Content Update announced by Google and in particular address the rumors about Spun content.

https://www.youtube.com/watch?v=6qTdGkjXz8g

Also addressed in the discussion:

Chapters:
People-first content
Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?

Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?

Does your site have a primary purpose or focus?

After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?

Will someone reading your content leave feeling like they’ve had a satisfying experience?

Are you keeping in mind our guidance for core updates and for product reviews?

Is the content primarily to attract people from search engines, rather than made for humans?

Are you producing lots of content on different topics in hopes that some of it might perform well in search results?

Are you using extensive automation to produce content on many topics?

Are you mainly summarizing what others have to say without adding much value?

Are you writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience?

Does your content leave readers feeling like they need to search again to get better information from other sources?

One of the false rumors is that websites will loose 100% of their traffic if they have unhelpful content. This is addressed in the video and by Google staff on their announcement article.

Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).

Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic?

Does your content promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed?

Listen while we discuss exactly how to avoid issues with this new Google SEO update and all future Search Ranking changes.

Google’s helpful content update validates what we’ve been saying for years. Make your content helpful.

It’s not rocket science. In fact, it should be obvious to anybody reading this, that your website content needs to help your users, to inform them about your business, your products/services, and guide them to convert. Only now, google will be judging just how helpful your content really is.

Read our blog to find how you can ensure your website isn’t penalised by Google’s helpful content update. https://www.marketingoptimist.co.uk/googles-helpful-content-update/