Learn about the different keyword match types you can use with your search campaigns in Google Ads. In this video, you will learn about broad match, phrase match, exact match, and negative match keywords. We will also touch-on the updates to keyword match types that has seen the removal of broad match modified keywords in your account.

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Google Ads keyword match types have a huge influence on how your campaigns will function and (likely) perform. In this video, we’ll give you an overview of the match types Google Ads uses as of June 2022 and give some ideas of which to use in your accounts.

0:57 – Introduction to the 3 Google Ads Keyword Match Types
2:22 – Annotations of Each Match Type
3:39 – Further Example of Exact Match Keywords
4:38 – Examples of Phrase Match Keywords
5:19 – More Examples of Broad Match Keywords
6:03 – Quick Note on Broad Match Modifier
6:59 – Thoughts on How to Use Match Types
8:48 – Suggestions for Match Types with Building New Campaigns

#googleadskeywordmatchtypes #keywordmatchtypes #googlekeywordmatchtypes
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Learn everything you need to know about keyword match types in Google Ads. There are 3 keyword match types in Google Ads: Broad Match keywords, Phrase Match keywords, and Exact Match keywords. Keyword matching has improved over the years as Google has continued to learn more about keywords and search intent. In this video, I will go over each keyword match type, when you should use them, best practices for keyword match types, and some examples from my own campaign.

Google Ads Keyword Match Types on Surfside PPC: https://surfsideppc.com/keyword-match-types/

Google Ads Keyword Match Types:

Broad Match – Your Google Ads may show on any search terms that are similar or simply relate to your targeted keyword.

Phrase Match – Your Google Ads may show on searches that include the meaning of your keyword and close variants. This match type will include search terms that have the same meaning as your keyword.

Exact Match – Your Google Ads may show on searches that have the same exact meaning as your keyword.