Should I Bid on Branded Terms in SEM?

Want to know how (and if) you should bid on your branded terms? This post answers the most common questions on brand bidding for PPC.

Should You Bid On Your Own Name? Part 12 of How to Spot & Stop SEO & SEM Theft!

Also known as “branded” keyword campaigns – should you be bidding on your own name? This is Part 12 of our 15-Part video series: How to Spot & Stop SEO & SEM Theft and Fraud.
In this part, Steve discusses when it makes sense for some car dealers to spend a lot of money on their own name with PPC and when it does not. He also tells you why Google and your SEM wants you to always spend as much as possible on these branded keyword campaigns. #CarDealerMarketing, #AutomotiveDigitalMarketing #SEMBestPractices

Should You Bid On Your Brand Name In Google Ads?

If you’re watching this video, then you’ve probably figured out by now that you can bid/advertise on your brand name in Google Ads.

But should you advertise for your brand name in Google Ads, or is this a mistake?

In this video, I explain a few considerations to make before deciding whether or not to bid on your own brand name.

Stop Bidding on Your Brand Name in Google Ads (AdWords)

In my last video I made the case as to why bidding on your brand name is a great idea and can help you maximize your PPC budget

https://www.youtube.com/watch?v=SbUXAsgq6XA

In this video I go against all of the advice given in my last video and show you when you should never bid on your brand.

Like anything in marketing, the situation of your business is the main factor in whether or not you should leverage a particular strategy. Brand bidding is no different.

Bidding on brand terms can work well, but only if it’s done right. And if your business fits into the category I show you in this video, then you should never bid on your brand name and you should focus on keywords that will bring in new business without risking clicks from existing customers.

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Should You Bid on Your Brand in Google Ads? (AdWords)

Should You Bid on Your Brand in Google Ads? It’s a question I’ve heard time and time again!

There are some people who thing bidding on your brand term in AdWords is a good idea and there are others who think it is a waste of money.

Well, like many things in marketing, it depends. In this video I will break down why you as a business should bid on your brand terms and explain the vast benefits of brand name bidding in PPC.

This video is part of a 2 part series, where in the next part of the video I will go through the scenarios and reasons you shouldn’t be bidding on your brand name.

The video explaining why you SHOULDN’T bid on your brand

https://www.youtube.com/watch?v=2CnqnFm-7m0

Let me know which camp you fall into. Do you agree with brand name bidding on Google Ads or do you hate the idea of it? Let me know!